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dc.contributor.authorTan, Daphne Lay Pengen_US
dc.contributor.authorChen, Gerald Youxinen_US
dc.contributor.authorBoon, Elizabeth Ting Tingen_US
dc.description.abstractThis paper serves to aid Asian companies to adopt suitable and effective brand positioning strategies in order to establish a foothold in the European markets. Next, recommendations are given to provide Asian companies with more information and options when entering the European markets. The paper also seeks to make clear the concept on the extent of convergence or divergence, its impact and the means to handle it effectively and properly.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleEffective brand positioning strategies for Asian companies entering european marketsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMcGovern, Ianen_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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