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dc.contributor.authorNg, Tze Ing.en_US
dc.contributor.authorPeh, Cheng Hoon.en_US
dc.contributor.authorTeo, Mei Ling.en_US
dc.description.abstractOur project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from the clients' perspectives.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Accounting::Accountants::Careers and profession-
dc.titleMarketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTay, Joanne Siok Wanen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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