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Title: Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.
Authors: Ng, Tze Ing.
Peh, Cheng Hoon.
Teo, Mei Ling.
Keywords: DRNTU::Business::Marketing
DRNTU::Business::Accounting::Accountants::Careers and profession
Issue Date: 2000
Abstract: Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from the clients' perspectives.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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