Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8792
Full metadata record
DC FieldValueLanguage
dc.contributor.authorAng, Shan Shanen_US
dc.contributor.authorChng, Tze Kiaen_US
dc.contributor.authorLim, Zhi Haoen_US
dc.date.accessioned2008-09-24T07:25:05Z
dc.date.available2008-09-24T07:25:05Z
dc.date.copyright2003en_US
dc.date.issued2003
dc.identifier.urihttp://hdl.handle.net/10356/8792
dc.description.abstractThis project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology::Mobile commerce
dc.subjectDRNTU::Business::Industries and labor
dc.titleMotorola : the mobile phone business in Chinaen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorGupta, Viveken_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
NBS-REPORTS_1513.pdf
  Restricted Access
2.82 MBAdobe PDFView/Open

Page view(s) 50

305
Updated on Jan 25, 2021

Download(s)

4
Updated on Jan 25, 2021

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.