Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8792Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ang, Shan Shan | en_US |
| dc.contributor.author | Chng, Tze Kia | en_US |
| dc.contributor.author | Lim, Zhi Hao | en_US |
| dc.date.accessioned | 2008-09-24T07:25:05Z | |
| dc.date.available | 2008-09-24T07:25:05Z | |
| dc.date.copyright | 2003 | en_US |
| dc.date.issued | 2003 | |
| dc.identifier.uri | http://hdl.handle.net/10356/8792 | |
| dc.description.abstract | This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China. | en_US |
| dc.rights | Nanyang Technological University | en_US |
| dc.subject | DRNTU::Business::Information technology::Mobile commerce | |
| dc.subject | DRNTU::Business::Industries and labor | |
| dc.title | Motorola : the mobile phone business in China | en_US |
| dc.type | Final Year Project (FYP) | en_US |
| dc.contributor.supervisor | Gupta, Vivek | en_US |
| dc.contributor.school | College of Business (Nanyang Business School) | en_US |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | restricted | - |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1513.pdf Restricted Access | 2.82 MB | Adobe PDF | View/Open |
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