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dc.contributor.authorAng, Shan Shanen_US
dc.contributor.authorChng, Tze Kiaen_US
dc.contributor.authorLim, Zhi Haoen_US
dc.description.abstractThis project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology::Mobile commerce
dc.subjectDRNTU::Business::Industries and labor
dc.titleMotorola : the mobile phone business in Chinaen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorGupta, Viveken_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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