Please use this identifier to cite or link to this item:
Title: Motorola : the mobile phone business in China
Authors: Ang, Shan Shan
Chng, Tze Kia
Lim, Zhi Hao
Keywords: DRNTU::Business::Information technology::Mobile commerce
DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
2.82 MBAdobe PDFView/Open

Page view(s) 50

Updated on Jan 23, 2021


Updated on Jan 23, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.