Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8819
Title: Managing change of hotel name : a study on Swissotel The Stamford.
Authors: Eu, Cheryl Xing Ling.
Lee, Hui Min.
Ng, Ting Ting.
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 2003
Abstract: Our project investigates the impact of re-branding and renaming in the hotel industry, specifically for Swissôtel The Stamford.
URI: http://hdl.handle.net/10356/8819
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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