Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8822| Title: | Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. | Authors: | Loh, Jolene Wenhui. Wong, Shufen. Lee, Ling Hui. |
Keywords: | DRNTU::Business::Management | Issue Date: | 2003 | Abstract: | The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric factors and mall promotion. | URI: | http://hdl.handle.net/10356/8822 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1540.pdf Restricted Access | 737.05 kB | Adobe PDF | View/Open |
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