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Title: Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
Authors: Loh, Jolene Wenhui.
Wong, Shufen.
Lee, Ling Hui.
Keywords: DRNTU::Business::Management
Issue Date: 2003
Abstract: The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric factors and mall promotion.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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