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Title: Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration
Authors: Chong, Choon Wei
Leow, Vincent Yong Chai
Suwandi Adiyoso Putra
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2003
Abstract: This paper uses data from a survey of 1,094 undergraduates in seven countries and attempts to examine trust and commitment, their antecedents and consequences in the context of Internet purchase. A conceptual model that links trust and commitment to Willingness to Buy has been developed using Structural Equations Modeling. Results provide support for the generalizability of the model across culture.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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