Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8827| Title: | Comparative advertising in Singapore. | Authors: | Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. |
Keywords: | DRNTU::Business::Advertising | Issue Date: | 2003 | Abstract: | This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners. | URI: | http://hdl.handle.net/10356/8827 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1545.pdf Restricted Access | 551.96 kB | Adobe PDF | View/Open |
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