Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8827
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dc.contributor.authorLim, Choon Kiong.en_US
dc.contributor.authorLooi, Amy Yen Fen.en_US
dc.contributor.authorTan, Shi Hui.en_US
dc.date.accessioned2008-09-24T07:25:27Z-
dc.date.available2008-09-24T07:25:27Z-
dc.date.copyright2003en_US
dc.date.issued2003-
dc.identifier.urihttp://hdl.handle.net/10356/8827-
dc.description.abstractThis report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising-
dc.titleComparative advertising in Singapore.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMarshall, Rogeren_US
dc.contributor.schoolNanyang Business Schoolen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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