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Title: Experimental study on the word-of-mouth on embarrassment-inducing product.
Authors: Chin, Siew Teng.
Koh, Mandy Geok Eng.
Kwok, Lye Ching.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2003
Abstract: In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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