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|Title:||Experimental study on the word-of-mouth on embarrassment-inducing product.||Authors:||Chin, Siew Teng.
Koh, Mandy Geok Eng.
Kwok, Lye Ching.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2003||Abstract:||In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments.||URI:||http://hdl.handle.net/10356/8840||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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