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https://hdl.handle.net/10356/8840| Title: | Experimental study on the word-of-mouth on embarrassment-inducing product. | Authors: | Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2003 | Abstract: | In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments. | URI: | http://hdl.handle.net/10356/8840 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1557.pdf Restricted Access | 857.49 kB | Adobe PDF | View/Open |
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