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Title: Effects of positions of brand names in print advertisements on the recall rates.
Authors: Mah, Yi Ling.
Chua, Chelsey Geok Shan.
Lim, Dana Jiahui.
Keywords: DRNTU::Business::Advertising
Issue Date: 2003
Abstract: This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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