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Title: Impact of merchandise display on consumer behaviour.
Authors: Pek, Kaizhi.
Lim, Wee Kia.
Ng, Ivy Wan Ting.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2003
Abstract: The aim of our study is to find out the effects of combination of casual wear on consumers' perception of targetted T-shirt.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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