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|Title:||Key factors affecting customers' perception of customer education : an exploratory study in an Asian society||Authors:||Ang, Siok Hoon
Toh, Cheia Chue
|Keywords:||DRNTU::Business::Advertising::Consumer education||Issue Date:||2003||Abstract:||This research strives to identify the variables that affect willingness of respondents to participate in customer education (C.E.) programs organised by the companies. A survey was conducted and an analysis on how Nokia provides C.E. was included to serve as a benchmark for other mobile phones manufacturers to follow.||URI:||http://hdl.handle.net/10356/8867||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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