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Title: Key factors affecting customers' perception of customer education : an exploratory study in an Asian society
Authors: Ang, Siok Hoon
Hong, Yueying
Toh, Cheia Chue
Keywords: DRNTU::Business::Advertising::Consumer education
Issue Date: 2003
Abstract: This research strives to identify the variables that affect willingness of respondents to participate in customer education (C.E.) programs organised by the companies. A survey was conducted and an analysis on how Nokia provides C.E. was included to serve as a benchmark for other mobile phones manufacturers to follow.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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