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Title: Effect of placement of print advertisements on recall
Authors: Mak, Pui Zee
Ang, Pei Chen
Chew, Serene Huoy Ling
Keywords: DRNTU::Business::Advertising
Issue Date: 2003
Abstract: Previous research showed that the placement of the advertisement does affect the readers’ recall ability on the advertisement. However, no conclusive results have been obtained. This study aims to investigate whether the placement of advertisement on the left/right and early/late, and the binding of the magazine affects the readers’ attention.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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