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|Title:||Effect of placement of print advertisements on recall||Authors:||Mak, Pui Zee
Ang, Pei Chen
Chew, Serene Huoy Ling
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2003||Abstract:||Previous research showed that the placement of the advertisement does affect the readers’ recall ability on the advertisement. However, no conclusive results have been obtained. This study aims to investigate whether the placement of advertisement on the left/right and early/late, and the binding of the magazine affects the readers’ attention.||URI:||http://hdl.handle.net/10356/8869||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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