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Title: Consumer gullibility.
Authors: Cheong, Ivy Hui Ling.
Tay, Eugenie Su Yin.
Ong, Cheryl Guat Yim.
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2000
Abstract: This report aims to find out the factors that affect consumer gullibility in Singapore. 6 factors (age, race, gender, status, education and income) were examined. 126 were interviewed using age as a basis via the use of a questionnaire. The respondents were further categorised based on their Value and Lifestyles group.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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