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https://hdl.handle.net/10356/8877| Title: | Consumer gullibility. | Authors: | Cheong, Ivy Hui Ling. Tay, Eugenie Su Yin. Ong, Cheryl Guat Yim. |
Keywords: | DRNTU::Business::General::Social aspects | Issue Date: | 2000 | Abstract: | This report aims to find out the factors that affect consumer gullibility in Singapore. 6 factors (age, race, gender, status, education and income) were examined. 126 were interviewed using age as a basis via the use of a questionnaire. The respondents were further categorised based on their Value and Lifestyles group. | URI: | http://hdl.handle.net/10356/8877 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_159.pdf Restricted Access | 1.68 MB | Adobe PDF | View/Open |
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