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|Title:||Consumer gullibility.||Authors:||Cheong, Ivy Hui Ling.
Tay, Eugenie Su Yin.
Ong, Cheryl Guat Yim.
|Keywords:||DRNTU::Business::General::Social aspects||Issue Date:||2000||Abstract:||This report aims to find out the factors that affect consumer gullibility in Singapore. 6 factors (age, race, gender, status, education and income) were examined. 126 were interviewed using age as a basis via the use of a questionnaire. The respondents were further categorised based on their Value and Lifestyles group.||URI:||http://hdl.handle.net/10356/8877||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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