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Title: Strategic alliances in the pharmaceutical industry
Authors: Chew, Wei Nee
Gan, Sharon Sze Yin
Kuan, Mei Yee
Keywords: DRNTU::Business::Management::Strategy
Issue Date: 2003
Abstract: In this research, we explored several theories, number and types of strategic alliances formed in the pharmaceutical industry in the last 2 decades, factors affecting choice of partners, value brought into the alliance, success rates of alliance, and alliance and conflict management.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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