Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8897
Title: | Strategic alliances in the pharmaceutical industry | Authors: | Chew, Wei Nee Gan, Sharon Sze Yin Kuan, Mei Yee |
Keywords: | DRNTU::Business::Management::Strategy | Issue Date: | 2003 | Abstract: | In this research, we explored several theories, number and types of strategic alliances formed in the pharmaceutical industry in the last 2 decades, factors affecting choice of partners, value brought into the alliance, success rates of alliance, and alliance and conflict management. | URI: | http://hdl.handle.net/10356/8897 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_1607.pdf Restricted Access | 560.31 kB | Adobe PDF | View/Open |
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