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Title: Is AMEX blue here to stay.
Authors: Tan, Jolynn.
Hung, Yian Yian.
Lee, Mei Lan.
Keywords: DRNTU::Business::Marketing
Issue Date: 2000
Abstract: Evaluating the success of the launch of Amex Blue card.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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