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https://hdl.handle.net/10356/8911
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Tan, Jolynn. | en_US |
dc.contributor.author | Hung, Yian Yian. | en_US |
dc.contributor.author | Lee, Mei Lan. | en_US |
dc.date.accessioned | 2008-09-24T07:26:36Z | - |
dc.date.available | 2008-09-24T07:26:36Z | - |
dc.date.copyright | 2000 | en_US |
dc.date.issued | 2000 | - |
dc.identifier.uri | http://hdl.handle.net/10356/8911 | - |
dc.description.abstract | Evaluating the success of the launch of Amex Blue card. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Marketing | - |
dc.title | Is AMEX blue here to stay. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Tan, Thomas Tse Wee | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
NBS-REPORTS_162.pdf Restricted Access | 342.04 kB | Adobe PDF | View/Open |
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