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Title: Diffusion of debit cards in Singapore.
Authors: Chang, Wai Man.
Chui, Yongrou.
Kee, Boon Siang.
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2003
Abstract: This study investigates the both adopters and non-adopters' perception about debit cards, a recently launched financial product in Singapore. Comparisons of adopters and non-adopters are made using the perceived characteristics of innovations (PCIs) as derived by Rogers [1995] and Ostlund [1974] and others, such as flexibility, which evolved from interviews we conducted with consumers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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