Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/89149
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dc.contributor.authorLin, Trisha T. C.en
dc.contributor.authorBautista, John Roberten
dc.date.accessioned2018-05-17T03:39:51Zen
dc.date.accessioned2019-12-06T17:18:57Z-
dc.date.available2018-05-17T03:39:51Zen
dc.date.available2019-12-06T17:18:57Z-
dc.date.issued2018en
dc.identifier.citationLin, T. T. C., & Bautista, J. R. (2018). Content-related factors influence perceived value of location-based mobile advertising. Journal of Computer Information Systems, in press.en
dc.identifier.issn0887-4417en
dc.identifier.urihttps://hdl.handle.net/10356/89149-
dc.description.abstractLocation-based mobile advertising (LBA) is forecast to drive the growth of the mobile advertising industry. Although past research supports that advertising content influences their effectiveness, little research has identified content factors and examined their effects on users’ perceived value of LBA. Analyzing web survey data from a national representative sample of 605 Singapore mobile consumers, partial least square results show that LBA content factors (contextualization, relevance, entertainment, and credibility) are positively related to perceived value, while irritation has a negative effect. Among them, credibility has the highest effect size to perceived value of LBA, followed by entertainment, which can be explained by context and culture. The results also show a positive relationship between LBA perceived value and use intention. Theoretical and practical implications are discussed.en
dc.format.extent10 p.en
dc.language.isoenen
dc.relation.ispartofseriesJournal of Computer Information Systemsen
dc.rights© 2018 International Association for Computer Information Systems. This paper was published in Journal of Computer Information Systems and is made available as an electronic reprint (preprint) with permission of International Association for Computer Information Systems. The published version is available at: [http://dx.doi.org/10.1080/08874417.2018.1432995]. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law.en
dc.subjectLocation-based Mobile Advertisingen
dc.subjectPerceived Valueen
dc.titleContent-related factors influence perceived value of location-based mobile advertisingen
dc.typeJournal Articleen
dc.contributor.schoolWee Kim Wee School of Communication and Informationen
dc.identifier.doi10.1080/08874417.2018.1432995en
dc.description.versionPublished versionen
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