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Title: Reverse ego-depletion: Acts of self-control can improve subsequent performance in Indian cultural contexts
Authors: Savani, Krishna
Job, Veronika
Keywords: Ego-Depletion
Issue Date: 2017
Source: Savani, K., & Job, V. (2017). Reverse ego-depletion: Acts of self-control can improve subsequent performance in Indian cultural contexts. Journal of Personality and Social Psychology, 113(4), 589-607.
Series/Report no.: Journal of Personality and Social Psychology
Abstract: The strength model of self-control has been predominantly tested with people from Western cultures. The present research asks whether the phenomenon of ego-depletion generalizes to a culture emphasizing the virtues of exerting mental self-control in everyday life. A pilot study found that whereas Americans tended to believe that exerting willpower on mental tasks is depleting, Indians tended to believe that exerting willpower is energizing. Using dual task ego-depletion paradigms, Studies 1a, 1b, and 1c found reverse ego-depletion among Indian participants, such that participants exhibited better mental self-control on a subsequent task after initially working on strenuous rather than nonstrenuous cognitive tasks. Studies 2 and 3 found that Westerners exhibited the ego-depletion effect whereas Indians exhibited the reverse ego-depletion effect on the same set of tasks. Study 4 documented the causal effect of lay beliefs about whether exerting willpower is depleting versus energizing on reverse ego-depletion with both Indian and Western participants. Together, these studies reveal the underlying basis of the ego-depletion phenomenon in culturally shaped lay theories about willpower.
ISSN: 0022-3514
DOI: 10.1037/pspi0000099
Schools: Nanyang Business School 
Organisations: Cultural Science Institute
Institute on Asian Consumer Insight
Rights: © 2017 American Psychological Association. This is the author created version of a work that has been peer reviewed and accepted for publication by Journal of Personality and Social Psychology, American Psychological Association. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:NBS Journal Articles

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