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|Title:||Effectiveness of underpass advertising in Singapore : an exploratory study.||Authors:||Ong, Cindy Yen Peng.
Phang, See Mun.
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2003||Abstract:||This paper focuses on attesting the effectiveness of underpass advertising in Singapore, particularly within the Orchard underpass, with a comparison of advertisements placed in scrolling panels versus stationary ones.||URI:||http://hdl.handle.net/10356/8923||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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