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Title: Effectiveness of underpass advertising in Singapore : an exploratory study.
Authors: Ong, Cindy Yen Peng.
Phang, See Mun.
Teo, Xueli.
Keywords: DRNTU::Business::Advertising
Issue Date: 2003
Abstract: This paper focuses on attesting the effectiveness of underpass advertising in Singapore, particularly within the Orchard underpass, with a comparison of advertisements placed in scrolling panels versus stationary ones.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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