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Title: Application of intelligent agent for marketing intelligence in B2B environment.
Authors: Lee, Jenny.
Seah, Liyan.
Wu, Kai Yi.
Keywords: DRNTU::Business::Marketing
Issue Date: 2003
Abstract: This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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