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|Title:||Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.||Authors:||Guo, Meixi.
Lim, Gladys Gu Yan.
Tan, Siew Teng.
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||2003||Abstract:||The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should invest in loyalty programs will then be evaluated.||URI:||http://hdl.handle.net/10356/8973||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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