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Title: Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
Authors: Guo, Meixi.
Lim, Gladys Gu Yan.
Tan, Siew Teng.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should invest in loyalty programs will then be evaluated.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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