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dc.contributor.authorChua, Peijuan.en_US
dc.contributor.authorLan, Guixia.en_US
dc.contributor.authorTan, Mei San.en_US
dc.description.abstractIdentifies the strategic factors of various e-marketplaces and the different archetypes in which these e-marketplaces would be classified under, using the important concepts of Porter’s strategic positioning theory and Miller’s strategic archetype. 19 relevant electronics components e-marketplaces were selected for our case analysis.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::International business::Retail::Computer networks-
dc.titleB2B e-marketplaces : archetypes in the electronics components industry.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorSoh, Christina Wai Linen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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