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Title: Exploratory study on coffee outlets in Singapore : a store image perspective
Authors: Choo, Julia Qiu Li
Hon, Rosaline Sze Lin
Mae Oei, Elizabeth Shi Ni
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2003
Abstract: This research explores consumers' perception towards various coffee outlets in Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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