Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9000
Title: Analytical study on the marketing strategies of mobile phone service providers in Singapore.
Authors: Ng, Yean Hoon.
Pang, Siew Sien.
Toh, Yian Cheng.
Keywords: DRNTU::Business::Marketing::Management
Issue Date: 2000
Abstract: The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub).
URI: http://hdl.handle.net/10356/9000
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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