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https://hdl.handle.net/10356/9000
Title: | Analytical study on the marketing strategies of mobile phone service providers in Singapore. | Authors: | Ng, Yean Hoon. Pang, Siew Sien. Toh, Yian Cheng. |
Keywords: | DRNTU::Business::Marketing::Management | Issue Date: | 2000 | Abstract: | The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub). | URI: | http://hdl.handle.net/10356/9000 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_170.pdf Restricted Access | 1.45 MB | Adobe PDF | View/Open |
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