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Title: Psychosocial motivators for moderate drinking among young asian flushers in Singapore
Authors: Lim, Rachel Si En
Wong, Dorothy Kang Min
Kim, Hye Kyung
Keywords: Alcohol
Asian Flush
Social sciences::Communication
Issue Date: 2019
Source: Kim, H. K., Lim, R. S. E. & Wong, D. K. M. (2019). Psychosocial Motivators for Moderate Drinking among Young Asian Flushers in Singapore. International Journal of Environmental Research and Public Health, 16(11), 1897-. doi:10.3390/ijerph16111897
Series/Report no.: International Journal of Environmental Research and Public Health
Abstract: Asians are more susceptible to alcohol flush syndrome and its associated health risks because they are genetically predisposed towards it. Guided by the theory of planned behaviour, this research examined the psychosocial factors associated with moderate alcohol consumption, in order to inform the development of a health campaign targeting young Asian “flushers” in Singapore. We employed a mixed-method design comprising an online survey and focus group discussions. The survey results identified perceived behavioural control as the most salient belief associated with moderate drinking intentions, particularly for Asian flushers. Although Asian flushers had more positive attitudes towards, and perceived behavioural control about drinking in moderation, they were more likely to consider that their peers disapprove of such a practice, compared to non-flushers. Additionally, Asian flushers did not consider themselves as having a higher risk of long-term health effects from alcohol consumption than non-Flushers despite their actual high-risk status. Focus group findings suggest that young Asian flushers have poor knowledge of, and skills associated with moderate drinking, in addition to feeling self-imposed social pressure. The study findings provide practical insights into bridging the information gap on Asian flush and promoting Asian flushers’ drinking in moderation.
ISSN: 1661-7827
DOI: 10.3390/ijerph16111897
Rights: © 2019 by the Authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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