Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9010
Title: | Kraft : eating into the China snack food market. | Authors: | Tan, Wei. Tay, Hwee Nei. |
Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 2003 | Abstract: | This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors. | URI: | http://hdl.handle.net/10356/9010 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS-REPORTS_1709.pdf Restricted Access | 4.62 MB | Adobe PDF | View/Open |
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