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Title: Kraft : eating into the China snack food market.
Authors: Tan, Wei.
Tay, Hwee Nei.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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