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|Title:||Kraft : eating into the China snack food market.||Authors:||Tan, Wei.
Tay, Hwee Nei.
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||2003||Abstract:||This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.||URI:||http://hdl.handle.net/10356/9010||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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