Please use this identifier to cite or link to this item:
Title: Effects of language and involvement in print advertising to bilinguals
Authors: Ha, Nguyen Xuan Uyen
Leong, Hui Hui
Yap, Kim Ling
Keywords: DRNTU::Business::Advertising
Issue Date: 2003
Abstract: Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
1.15 MBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.