Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9014
Title: Effects of language and involvement in print advertising to bilinguals
Authors: Ha, Nguyen Xuan Uyen
Leong, Hui Hui
Yap, Kim Ling
Keywords: DRNTU::Business::Advertising
Issue Date: 2003
Abstract: Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese.
URI: http://hdl.handle.net/10356/9014
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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