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|Title:||Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.||Authors:||Chew, Pei Yin.
Chong, Yae Yu.
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||2003||Abstract:||This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers.||URI:||http://hdl.handle.net/10356/9047||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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