Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9047
Title: Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
Authors: Chew, Pei Yin.
Chong, Yae Yu.
Lim, Yanzhen.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers.
URI: http://hdl.handle.net/10356/9047
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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