Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9053| Title: | Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents | Authors: | Soh, Lin Wee Seah, Pei Ling Aw, Sharon May Sze |
Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 2003 | Abstract: | The purpose of this report is to make a study of the most suitable way to market the Greater Mekong Sub region (GMS) countries: whether by single destination or by marketing the region as a whole. | URI: | http://hdl.handle.net/10356/9053 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1748.pdf Restricted Access | 1.91 MB | Adobe PDF | View/Open |
Page view(s) 50
507
Updated on May 7, 2025
Download(s)
3
Updated on May 7, 2025
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.