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Title: Tourism development in the greater mekong subregion : whether to market the greater mekong subregion countries individually or as a whole for the Singapore based travel agents
Authors: Soh, Lin Wee
Seah, Pei Ling
Aw, Sharon May Sze
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: The purpose of this report is to make a study of the most suitable way to market the Greater Mekong Sub region (GMS) countries: whether by single destination or by marketing the region as a whole.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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