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dc.contributor.authorChua, Choon Yen.en_US
dc.contributor.authorNg, Huisi.en_US
dc.contributor.authorNg, Joanna Hui Yui.en_US
dc.description.abstractIn this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology::Electronic commerce-
dc.titleEmpirical study on the role of sense of community in virtual communities in promoting electronic commerce.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTung, Lai Laien_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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