Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9061
Title: | Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. | Authors: | Chua, Choon Yen. Ng, Huisi. Ng, Joanna Hui Yui. |
Keywords: | DRNTU::Business::Information technology::Electronic commerce | Issue Date: | 2003 | Abstract: | In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC. | URI: | http://hdl.handle.net/10356/9061 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_1755.pdf Restricted Access | 708.5 kB | Adobe PDF | View/Open |
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