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|Title:||The development of brand as a heuristic : an exploratory study||Authors:||Oo, Linda Lin Lin
Lin, Grace Meilan
|Keywords:||DRNTU::Business::Advertising::Product||Issue Date:||2003||Abstract:||This paper investigates the development of brand heuristics as a consumer matures.||URI:||http://hdl.handle.net/10356/9076||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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