Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9076| Title: | The development of brand as a heuristic : an exploratory study | Authors: | Oo, Linda Lin Lin Lin, Grace Meilan Ang, Shuzhen |
Keywords: | DRNTU::Business::Advertising::Product | Issue Date: | 2003 | Abstract: | This paper investigates the development of brand heuristics as a consumer matures. | URI: | http://hdl.handle.net/10356/9076 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1769.pdf Restricted Access | 273.14 kB | Adobe PDF | View/Open |
Page view(s) 50
481
Updated on Mar 16, 2025
Download(s)
3
Updated on Mar 16, 2025
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.