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Title: The development of brand as a heuristic : an exploratory study
Authors: Oo, Linda Lin Lin
Lin, Grace Meilan
Ang, Shuzhen
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2003
Abstract: This paper investigates the development of brand heuristics as a consumer matures.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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