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Title: Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
Authors: Chng, Yi Qun.
Ong, Kai Ling.
Chan, Helen.
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2003
Abstract: To elicit a set of constructs which consumers consider imperative for a website to be effective. We examine consumers’ experience using the Repertory Grid (RepGrid). The RepGrid aids in elicitating constructs that are found in the experiences of consumers.Results can facilitate designers in building a more effective B2C website.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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