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Title: Exploratory study of full-service restaurant industry in Singapore from retail perspective
Authors: Pang, Kok Chiang
Seow, Peter Keng Soon
Tan, Pay Ling
Keywords: DRNTU::Business::Marketing
Issue Date: 2003
Abstract: The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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