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https://hdl.handle.net/10356/9097| Title: | Exploratory study of full-service restaurant industry in Singapore from retail perspective | Authors: | Pang, Kok Chiang Seow, Peter Keng Soon Tan, Pay Ling |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2003 | Abstract: | The primary purpose of this study is to explore the full-service restaurant industry in Singapore by analyzing the retail strategies adopted by the restaurateurs in the face of intense competition in a dynamic business environment. | URI: | http://hdl.handle.net/10356/9097 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1788.pdf Restricted Access | 183.97 kB | Adobe PDF | View/Open |
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