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Title: Customer satisfaction : a case study of NTUC Fairprice supermarket.
Authors: Chin, Yue Fong.
Choo, Winston Tun Tng.
Ho, Fang I.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of overall customer satisfaction. Implications are drawn and suggestions are highlighted.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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