Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9105
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dc.contributor.authorChin, Yue Fong.en_US
dc.contributor.authorChoo, Winston Tun Tng.en_US
dc.contributor.authorHo, Fang I.en_US
dc.date.accessioned2008-09-24T07:28:39Z-
dc.date.available2008-09-24T07:28:39Z-
dc.date.copyright2003en_US
dc.date.issued2003-
dc.identifier.urihttp://hdl.handle.net/10356/9105-
dc.description.abstractThe key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of overall customer satisfaction. Implications are drawn and suggestions are highlighted.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor-
dc.titleCustomer satisfaction : a case study of NTUC Fairprice supermarket.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorXia, Yangen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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