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https://hdl.handle.net/10356/9105
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Chin, Yue Fong. | en_US |
dc.contributor.author | Choo, Winston Tun Tng. | en_US |
dc.contributor.author | Ho, Fang I. | en_US |
dc.date.accessioned | 2008-09-24T07:28:39Z | - |
dc.date.available | 2008-09-24T07:28:39Z | - |
dc.date.copyright | 2003 | en_US |
dc.date.issued | 2003 | - |
dc.identifier.uri | http://hdl.handle.net/10356/9105 | - |
dc.description.abstract | The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of overall customer satisfaction. Implications are drawn and suggestions are highlighted. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Industries and labor | - |
dc.title | Customer satisfaction : a case study of NTUC Fairprice supermarket. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Xia, Yang | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
NBS-REPORTS_1795.pdf Restricted Access | 542.1 kB | Adobe PDF | View/Open |
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