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dc.contributor.authorLow, Jin Yongen
dc.contributor.authorTan, Adelineen
dc.contributor.authorDarwitan, Andrewen
dc.contributor.authorNg, Kaijieen
dc.identifier.citationLow, J. Y., Tan, A., Darwitan, A., & Ng, K. (2010). Planting the Green Idea : a Study of Medium Effectiveness on Behavioural Intentions Using the Theory of Planned Behaviour. Course Assignment, Nanyang Technological University.en
dc.description.abstractThe Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore.en
dc.format.extent38 p.en
dc.rightsNanyang Technological Universityen
dc.subjectDRNTU::Social sciences::Mass media::Media effectsen
dc.titlePlanting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviouren
dc.typeCourse Assignment (CA)en
dc.contributor.supervisorShirley Ho Soo Yeeen
dc.contributor.schoolWee Kim Wee School of Communication and Informationen
dc.description.degreeBachelor of Communication Studiesen
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