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Title: Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
Authors: Hooi, MunHon.
Chow, Joana Ka Wai.
Lim, Chuan Seng.
Keywords: DRNTU::Business::Marketing
Issue Date: 2003
Abstract: The objective of this report is to examine the relationships of loyalty, perceived performance, reputation and satisfaction. The findings will enhance the ability of corporates to devise marketing policies that would be most appropriate and effective in ensuring customer loyalty in the products they market.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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