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Title: Service quality of Starhub's mobile phone services.
Authors: Law, Mei Fai.
Lim, Kok Yong.
Siah, Ai Di.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2003
Abstract: This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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