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|Title:||Service quality of Starhub's mobile phone services.||Authors:||Law, Mei Fai.
Lim, Kok Yong.
Siah, Ai Di.
|Keywords:||DRNTU::Business::Marketing::Customer services||Issue Date:||2003||Abstract:||This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers.||URI:||http://hdl.handle.net/10356/9113||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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