Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9117
Title: | Service brand equity. | Authors: | Ow, Xiu Jing. Ching, Priscilla Wei San. Khng, Liling. |
Keywords: | DRNTU::Business::Marketing::Product management | Issue Date: | 2003 | Abstract: | Despite tremendous interest in brand equity, there is a significant lack of research in its existence and application, in service industries. This project explored service brand equity by applying an adapted customer-based brand equity framework to a service industry, in particular, the fast food industry. | URI: | http://hdl.handle.net/10356/9117 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
NBS-REPORTS_1805.pdf Restricted Access | 652.86 kB | Adobe PDF | View/Open |
Page view(s) 50
294
Updated on Jan 15, 2021
Download(s)
6
Updated on Jan 15, 2021
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.