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Title: Service brand equity.
Authors: Ow, Xiu Jing.
Ching, Priscilla Wei San.
Khng, Liling.
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 2003
Abstract: Despite tremendous interest in brand equity, there is a significant lack of research in its existence and application, in service industries. This project explored service brand equity by applying an adapted customer-based brand equity framework to a service industry, in particular, the fast food industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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