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Title: How customers interact with companies offering faulty products : an exploratory study in Singapore.
Authors: Soh, Ying Hui.
Chow, Yunee.
Chan, Bernice Shumei.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2003
Abstract: The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how episode-specific variables and brand perceptions influence or affect consumer complaint behaviour in the area of “No Action Complaint Behaviour”.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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