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|Title:||How customers interact with companies offering faulty products : an exploratory study in Singapore.||Authors:||Soh, Ying Hui.
Chan, Bernice Shumei.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2003||Abstract:||The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how episode-specific variables and brand perceptions influence or affect consumer complaint behaviour in the area of “No Action Complaint Behaviour”.||URI:||http://hdl.handle.net/10356/9130||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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