Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9147
Title: Consumer perception of retailers in Singapore
Authors: Ong, Bee Kuan
Yang, Joanna
Tan, Hui Ling
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2003
Abstract: A framework of understanding consumer brand perception is presented. Empirical study to test the strengths of individual antecedents and investigate how a retailer's consumer brand perception scores against its competition.
URI: http://hdl.handle.net/10356/9147
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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