Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9147
Title: | Consumer perception of retailers in Singapore | Authors: | Ong, Bee Kuan Yang, Joanna Tan, Hui Ling |
Keywords: | DRNTU::Business::General::Social aspects | Issue Date: | 2003 | Abstract: | A framework of understanding consumer brand perception is presented. Empirical study to test the strengths of individual antecedents and investigate how a retailer's consumer brand perception scores against its competition. | URI: | http://hdl.handle.net/10356/9147 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_1830.pdf Restricted Access | 1.09 MB | Adobe PDF | View/Open |
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