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https://hdl.handle.net/10356/9165| Title: | Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention | Authors: | Ang, Ging Yin Ong, Chin Hean Wong, Tommy |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2004 | Abstract: | The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents. | URI: | http://hdl.handle.net/10356/9165 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1846.pdf Restricted Access | 767.28 kB | Adobe PDF | View/Open |
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