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Title: Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
Authors: Ang, Ging Yin
Ong, Chin Hean
Wong, Tommy
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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