Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9173
Title: A crisis management model : a look at Singapore Airlines with the SARS case.
Authors: Fong, Chee Yong.
Lem, Hong Jie.
Hong, Zheng Qi.
Keywords: DRNTU::Business::Management::Crisis management
Issue Date: 2004
Abstract: The SARS crisis has tremendous impact on Singapore Airlines. Despite any misgivings that SIA might have done, it has performed quite well overall. With the existence of good crisis management plans, maintaining good relationships with various publics during the pre-crisis phase, it can help SIA in managing the crisis better.
URI: http://hdl.handle.net/10356/9173
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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